• Contest Factory
• April 28, 2022

Retail Marketing Technology Advances Retail Marketing has seen oodles of technology advances that while these solutions existed, the demand and landscape was not making it standard in retail stores, nor did retailers understand how much this would impact their bottom line with net new sales and happier customers.  Let us share with you a few […]

• Contest Factory
• April 12, 2022

This single focus fuels almost every single piece of marketing you do.  Copywriting is one of the most complicated and most compensated jobs in the industry due to just how powerful words are.  Words matter and advertising works. Add in that a picture is worth a thousand words and we have storytelling at its best.  […]

• Contest Factory
• April 12, 2022

There are so many systems and technologies available to businesses today that it’s often difficult to find your focus in the right places.  You may find yourself pouring over technology reviews for hours and deciding on your tech stack and how to implement without considering significant value propositions.  A real tech stack that meets your […]

• Contest Factory
• March 15, 2022

It’s commonly accepted these days that personalization impacts your customer experience all the way to conversion.  However, we often forget just how important some of this commonly accepted knowledge is; more personalization on your website could lead to substantially increased conversion rate.  The difference between 3 personalized pages and 10 personalized pages shows an 18X […]

• Contest Factory
• March 15, 2022

  Social Media KPIs Explained Measuring your social success is as important as any other marketing initiative – you must know what works to determine how much to put towards this marketing initiative and investment; from people power to ad budget, you want to ensure you are striking where you need to with the proper […]

• Contest Factory
• February 24, 2022

Conversion rates are like little money multipliers — the more you learn about them, the more you will find yourself daydreaming about their increased efficiency and rolling in a pile of money.  While it is tempting to sit and calculate your win fall, you don’t have time for that – you have work to do.  […]

• Contest Factory
• February 24, 2022

Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails.  While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate.  Marketers used to have to use […]

• Contest Factory
• February 8, 2022

Google is a profound product development company with a vast set of products and services that most folks cannot keep track of.  Google constantly tests, innovates, evolves, and levels up technology.  To that end, they also end of life products and services that did not provide enough impact to continue supporting – anyone recall Google+?  […]

• Contest Factory
• February 8, 2022

The job of the marketing and advertising executive has managed to become exponentially more complicated from the days before the internet.  We used to rely solely on ad agencies with special tools and expensive access to data — now all of these have been made available in-app format because the internet has made it possible. […]

• Contest Factory
• January 19, 2022

YouTube ads have been here for a few years, but the integration of detailed targeting and the audience attraction has only recently picked up as a solid methodology to reduce acquisition cost, increase effectiveness, and create a solid forecasting method.  A lot of what we know about advertising exists here – and even better when […]