The Media Buying Evolution Delivers Big Wins Long gone are the days of Don Draper of Mad Men drumming up wild creative plans with just the right panache and a little bit of this intrigue and a little bit of that fantasy to solve your advertising needs. While creative is certainly important in your media […]
Read More
The customer experience has become more and more central to many marketing executives focus. As customer behavior has evolved with technology, customers are showing their preferences through market share. They will go that extra mile out of their way to access the restaurant with the technology they prefer – from self-order, self-checkout to extremely customized […]
Read More
Instagram is the Fastest Growing Platform for SMBs Instagram is an online photo sharing app that allows users to share photos and videos with friends and followers. It was created by Kevin Systrom and Mike Krieger in 2010. Since this time, the service now boasts over 1.21 billion monthly active users worldwide, accounting for 28% […]
Read More
Why You Need World Class Email Marketing Email Marketing is one of the fastest ways to grow your business. Once you have a prospect or customer’s email, it’s practically free to market to them. You need to decide with honor how you will handle this immense responsibility because if you abuse it, you most likely […]
Read More
Why Your Enterprise Business Needs Compelling Video Video marketing has become an important part of many companies’ strategies; with YouTube reporting over 2 billion videos are watched a day – no one wants to miss out on that. From product demonstrations to customer testimonials, there are plenty of reasons why this medium should be used […]
Read More
People remember 80% of what they hear, read, watch, and experience. Beyond that, 88% of consumers say a brand’s marketing approach has convinced them to buy. Our attention has always been limited, valuable, and scarce. But what distinguishes the present day is that technological advances have made an overwhelming amount of information available, strategically aimed […]
Read More
Contest marketing is an effective way to promote your business, brand, product, service, or event. It’s also a great way to generate leads for your business. The reason contest marketing is so successful is due to how our brain works – gamification makes contests fun for the buyer and provides that addictive experience you feel […]
Read More
What Exactly is a Marketing Campaign? Let’s start with the basics of identifying what a marketing campaign is and why organizations use them to drive their goals forward. A marketing or advertising campaign is a media initiative to support a global organizational goal through strategic messaging, imagery, and actions. This initiative is then rolled out […]
Read More
LinkedIn Advertising: The Ultimate B2B Guide to Conversions LinkedIn Advertising is one of the most powerful tools you will use in the B2B market space. While this has been used by sales folks to troll by hand and seek out those specific C-suite titles they would like to contact, now LinkedIn has incredibly insightful marketing […]
Read More
Marketing conferences are making a comeback; the long-awaited reprieve from COVID is shining through. In person conferences are starting to be acceptable to many businesses and industries; don’t get left behind this year while folks are gathering for the 1st time in two years to share successes, pivots, fails, and new best practices that have […]
Read More
