Sweepstake Marketing: The funnel before the funnel Sweepstake marketing is used for a very specific reason, and that reason only; that’s to collect names and emails. While sweepstakes are as old as the day is long, the way we use the data is much different in today’s technology climate. Marketers used to have to use […]
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Lead generation is a huge part of growing your business. While lead generation is one of the best ways for a business to get more customers, it is also an area where many companies struggle. There are many ways to generate leads and one very effective way is through hosting a sweepstakes. How Sweepstakes […]
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What if you offer a sweepstakes and the winner wants to receive only a portion of the prize? Recently, a winner won a vacation for her and a travel companion. However, she did not want anyone to travel with her even though it was part of the prize she had won. Her explanation was […]
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Sweepstakes, Contests and Instant Win: Learn How to WIN Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business. While they all seem very similar, there are big differences and it is important that you choose the type of promotion that will […]
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