Top Annoying Social Media Habits To Avoid

These days, having a stellar social presence is essential for online business growth, but simply creating profiles, getting followers, and posting whatever you want, whenever you want, isn’t enough to get there. There must be strategy, of course, but even when you operate…

Four Advantages of a Planned Approach to Digital Maturity by Adobe

Digital marketing is moving into a new era. First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways…

What is the Difference Between a Sweepstakes and Contest? …and what the heck is an Instant Win Game?

Sweepstakes, contests and instant win games are excellent ways to engage your customers, build brand loyalty and gain valuable leads for your business.  While they all seem very similar, there are big differences and it is important that you choose the type of…

FTC sends ‘strong message’ over native ads, paid promotions on social media with Lord & Taylor settlement

NEW YORK (Legal Newsline) – Companies using social media influencers or native advertising to promote their products should pay attention to the settlement between Lord & Taylor and the Federal Trade Commission, New York attorney Adam Z. Solomon says.   “In bringing the…

Here are 6 other contest tools for smarter online contests

ContestFactory – Clients use this online application to create fabulous contests that get results. They’re a full-service company so this is for a company that wants a lot of leads. They handle all the legal stuff, and even help you get prizes for…

The Scientific Reason Why Bullets Are Bad for Presentations

You’ve probably heard this advice before: Don’t use bullet points in your presentations. But do you know why presentation design experts are so adamantly opposed to the bullet point format? Here’s the simple, but perhaps surprising, explanation to why bullet points are bad for…

3 Essential Steps to Clean Up Your Copy

We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have…

What Really Works in Digital Marketing?

MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research…

How a Customer Experience #fail Affects Brands

SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience…

How To Plan and Manage Crisis Communication in a Social World

Crisis communication is a critical component of any PR program. But social and mobile have changed how that piece operates. Offline crises spread online and vice versa. The digital divide does not exist. A press conference or release alone doesn’t suffice in today’s…