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Archive of the posts written by author : Contest Factory.

Gamification: The Jolt Your Campaigns Need

To say that the marketing industry in general is currently at a crossroads is something of a dramatic understatement. According to a 2017 study conducted by the experts at PageFair, 615 million devices around the world now have some type of ad blocking…

Get Creative with UGC Contests to Acquire Superior Brand Testimonials

One of the best parts about user generated content (UGC) contests is their potential for virality. Having your customers and social media followers share content on their own pages can get your brand in front of a lot of eyes and can sometimes have…

How to Leverage the Value of Contest Submissions

Contest Submissions

Hosting a contest through your business is a great way to get new leads that you can convert into customers. However, unless you know what to do with these leads, you will never convert them into sales. If these leads are never converted,…

How to Generate Leads by Hosting a Sweepstakes

Lead generation is a huge part of growing your business. While lead generation is one of the best ways for a business to get more customers, it is also an area where many companies struggle. There are many ways to generate leads and…

FTC: Social Media Influencers and Brands Must Disclose Ties

On April 19, 2017, the Federal Trade Commission issued warnings to more than 90 brands and “influencers” that their social media posts should more clearly and conspicuously disclose brand connections. The warning letters follow petitions filed by consumer advocacy groups aimed at influencer…

What to do when the winner of a sweepstakes or contest wants a different prize?

What if you offer a sweepstakes and the winner wants to receive only a portion of the prize?   Recently, a winner won a vacation for her and a travel companion. However, she did not want anyone to travel with her even though…

Small Businesses Shift Marketing Spend to Digital

SMB owners move their dollars to mobile, social, video and search. US SMBs are planning to spend more on social media marketing in 2017. But it’s not just social channels that are seeing more marketing dollars. According to research from Thrive Analytics, more…

5 Copywriting Tips to Reduce Email Unsubscribes

Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Consumers used words like “boring, repetitive,” “same ads in print,” “too focused on company’s needs” and “I don’t trust their email” as…

How a Contest or Giveaway Can Attract Business Prospects

There are two good reasons to consider giving things away via contests, raffles and giveaways. First, these attract a lot of attention for your business because people love the idea of getting something for nothing. Second, they create fanfare that you can use to…

Announcing the Industry First Self-Service Animated Instant Win Game SpinZone

Contest Factory is proud to announce the release of SpinZone®, an industry first Self-Service Animated Instant Win Game. At its core, SpinZone was designed to give marketers from all business sizes the opportunity to create fun and engaging instant win game promotions at…