Here are 6 other contest tools for smarter online contests

Contest Factory

ContestFactory – Clients use this online application to create fabulous contests that get results. They’re a full-service company so this is for a company that wants a lot of leads. They handle all the legal stuff, and even help you get prizes for your contest via sponsorships. If you want to run contests for others they have a white label…

The Scientific Reason Why Bullets Are Bad for Presentations

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You’ve probably heard this advice before: Don’t use bullet points in your presentations. But do you know why presentation design experts are so adamantly opposed to the bullet point format? Here’s the simple, but perhaps surprising, explanation to why bullet points are bad for presentations: Bullet points make information more difficult to remember, especially when the bullet point lists are accompanied…

3 Essential Steps to Clean Up Your Copy

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We are drowning in a sea of clichéd metaphors, expressions, and nonsense words that obfuscate our simpler message. Examine that opening sentence again. “Drowning in a sea” is a tired metaphor. And why did I choose to use “obfuscate” when I could have used “hide” instead? A business presentation often acts as a clump of jargon speakers use to sound…

What Really Works in Digital Marketing?

MECLABS RESEARCH DIGEST – Volume II, Issue 4 Half of having knowledge is knowing where to find it. We don’t claim to have all the answers, but we do have a team of more than 20 people who’ve conducted primary and secondary research to help make your job a little bit easier. Our parent company, MECLABS Institute, publishes a Research…

How a Customer Experience #fail Affects Brands

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SUMMARY: United Airlines breaks guitars.How do I know? Social media.A viral video is an anecdotal example of customer response. In this Chart of the Week, we take a look at data from 947 customers to discover how social influencers react to customer experience failures.   After you kept doing business with (FAILNAME), which of the following best describes how you…

How To Plan and Manage Crisis Communication in a Social World

Crisis communication is a critical component of any PR program. But social and mobile have changed how that piece operates. Offline crises spread online and vice versa. The digital divide does not exist. A press conference or release alone doesn’t suffice in today’s always connected, on-the-go world where 30 percent of company crises spread internationally within an hour. PR practitioners…

Corner Store #SHAREAHERO Sweepstakes

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Corner Store #SHAREAHERO Sweepstakes Heroes lead, heroes heal, heroes serve and heroes save lives.   Everyone knows someone that they consider to be a hero, their hero.  Those stories are meant to be shared and that’s why Corner Store wants you to share a hero in the #SHAREAHERO Sweepstakes.  Your photo and caption may win $100 for your hero*!  For 100 days…

FTC issues new social media/endorsement guidance

The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques. More recently, in 2013, the FTC issued its revised .Com Disclosure Guide. Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the…

Gosling’s Rum – Selfie Yourself to Bermuda Photo Contest and Sweepstakes

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Gosling’s and the Bermuda Tourism Authority [BTA] said they are “collaborating to push the potential for North American consumers to purchase two of Bermuda’s greatest exports this summer – tourism and Gosling’s Rum.” “Selfie Yourself to Bermuda,” is a multi-platform promotion that encourages customers to submit a picture of themselves “toasting Bermuda-style” for a chance to win a vacation for two…

Marketing Sherpa Email Summit 2015: Top takeaways and strategies from experts and marketers

The curtains have closed and marketers have bid adieu to the neon lights of Las Vegas. During the last week of February, practitioners, academics and executives from around the world converged at MarketingSherpa Email Summit 2015. Some had attended previous Summit events, but for others, it was a brand new experience. We heard tactical advice and strategies from marketers in…